Frequently asked questions

An interactive real estate showroom is a digital experience that lets buyers walk through and understand a development before it's built. Instead of presenting renders, floor plans, and availability separately, it brings everything together in a single navigable environment designed to present the project clearly and accelerate its sale.

It's used to present, explain, and sell a development with far more clarity and impact. Potential buyers, brokers, and sales teams can explore the project, browse units, check floor plans, see availability, and get in touch — all from the same experience.

A traditional website typically organizes information in static sections, while an interactive showroom offers an immersive, navigable experience. The difference is in how the project is presented: not just described, but walked through, explored, and understood spatially with much greater clarity.

Standalone renders show isolated images of the project. An interactive showroom, by contrast, integrates visualization, floor plans, availability, amenities, and contact within a unified experience. That improves understanding of the development and makes the commercial presentation much more powerful.

Yes. One of its main advantages is helping market pre-construction projects. By making the development more tangible, it improves product understanding, communicates more value, and gives the sales team a far more powerful tool to support each sale.

Because it lets you show what doesn't physically exist yet with much greater clarity. In pre-construction sales — where trust and understanding of the project are decisive — an interactive experience helps convey the development's value and supports the sales process with more confidence.

It lets you present the project more clearly, raise its perceived value, centralize commercial information, and offer a differentiated experience to potential buyers. It also gives the sales team a more complete tool for meetings, campaigns, and lead follow-up.

It gives them a more powerful tool to explain the project, present units, share availability, resolve visual questions, and capture leads. Instead of relying on scattered assets, they can concentrate all the information in a single environment.

Flowing by LZ Render is an interactive, immersive real estate showroom that integrates architectural visualization, scene-by-scene navigation, floors and units, commercial availability, VR/360 content, gallery, location, and contact in a single digital experience. It's built so every project can be presented in a clear, contemporary, and commercially effective way.

Yes. Flowing lets you navigate the project by levels, select floors, and access specific units. Each unit can have its own page, commercial information, and visual assets so visitors can better understand the structure of the development and its different unit types.

Yes. The system can display the current commercial status of each unit — whether it's available, reserved, or sold. This makes the showroom a useful tool for day-to-day commercial operations as well.

Yes. Each project can choose whether to display prices, ranges, or commercial information tied to each unit. This makes it possible to adapt the experience to each development's sales strategy.

Yes. Flowing is designed to integrate different types of visual material within a single experience — including floor plans, photorealistic renders, 3D views, VR tours, and 360° content, depending on the assets available for each project.

Yes. Flowing delivers a responsive experience adapted to both desktop and mobile devices, letting visitors explore the project from any context.

No. Flowing runs in the browser, so it can be used on desktop or mobile without installing anything. This makes it easy to use in campaigns, sales meetings, lead follow-up, or direct sharing via link.

Yes. Each unit can have an individual page with commercial information, visual assets, and a specific entry point within the system. This makes it possible to share content more precisely and effectively.

Yes. Flowing supports direct links to scenes, levels, or specific units, making the sales team's work easier and allowing content to be sent based on each lead's interests.

Generally, you need the project's commercial information, architectural documentation, and brand guidelines. From there, the visual production and showroom implementation are organized according to the agreed scope.

Yes. Flowing can be delivered as an end-to-end solution that includes the full visual production needed to implement the complete experience — renders, videos, plans, and interactive assets — depending on each project.

Flowing is designed as an end-to-end solution. It's not limited to an interface or a content container: it can cover everything from architectural visualization to showroom implementation and going live.

Yes. The system is built to scale and adapt to simple developments as well as projects with multiple blocks, towers, or phases.

It can adapt to different types of developments, but it's particularly valuable in projects where presentation, visualization, and brand perception are decisive in the sales process.

Yes. Each showroom can be adapted to the development's visual identity, tone, and brand materials, creating an experience consistent with its commercial positioning.

It depends on the scale of the project, the number of units, the required material, and the defined visual scope. Timelines are determined case by case, but Flowing is designed to be implemented as a concrete solution applicable to real projects.

Typically you need floor plans, commercial information, unit definitions, amenities data, location, project branding, and any additional content that should be part of the showroom. The exact list varies depending on the scope of work.

Yes. Flowing includes a commercial administration layer that lets you update unit information, availability, and prices so the experience stays aligned with the actual state of the project.

Yes. The showroom can include contact forms or contact entry points to generate commercial inquiries, also becoming a lead capture tool.

Yes. The system can include contact buttons, forms, and direct WhatsApp links to make it easier to start commercial conversations from inside the experience.

Yes. Flowing can include access to the list of leads generated so the client can view and manage the inquiries received through the showroom.

Yes. The proposal can include high-performance hosting and domain registration for a defined period, according to the commercial terms agreed for the service.

Yes. After the initial period, Flowing includes operational continuity with annual renewal for hosting, domain, and infrastructure, until the client decides to cancel.

Not necessarily in every case, but it can strongly complement or amplify the commercial effort. In some projects it can even play a central role during pre-sale or pre-construction sales.

Yes. Flowing is designed to be used in commercial meetings as well as digital campaigns, marketing activations, lead follow-up, and presentations to potential clients.

It centralizes visualization, information, and contact in a single environment, improving clarity, perceived value, and the sales team's ability to explain the project in a more convincing way.

The main difference is that Flowing is by LZ Render. It's not just a platform — it's an end-to-end solution that combines high-end architectural visualization with an interactive experience built to sell better. From the renders to the final showroom, everything follows the same visual and commercial standard.